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we bring life to brands

Strategy

Define a unique market segment where your brand can win, today and tomorrow.

Creation

Develop innovative products, services, and brand experiences to engage consumers.

Activation

Make your brand come to life inside your organization, at every critical point of contact with customers, and in your messaging.

What We Do

Clients

  • Strategic Brand Messaging
  • Global Leadership Events

  • Customer Engagement Strategies

  • Brand Experience Design

  • Innovation Process Design
  • Customer Loyalty Strategies
  • New Services Development

  • Redesigning the Brand Marketing Team

  • Innovation Capabilities
  • Customer Segmentation
  • Brand Design Strategies*
  • Brand Service Culture
  • New Business Development
  • * 2014 Gold Key Award winner for Excellence in Design

  • Brand Planning

  • New Product/Market Assessment

  • Brand Experience Design
  • Brand Positioning
  • Product Naming
  • New Product Marketing Launch
  • Customer Loyalty Strategies
  • Customer Journey Mapping

  • Brand Strategy & Experience Blueprint

  • Hotel Positioning Stories

  • Brand Perception Research
  • Brand Positioning

  • Brand Strategy
  • Brand Naming and Identity

  • Customer Segmentation
  • Brand Positioning
  • New Product Development

  • Agency of Record Search
  • Brand Experience Concepts

  • Customer Targeting
  • Brand Repositioning
  • Brand Identity
  • Brand Culture
  • Brand Experience Design

  • New Brand Concept Development

  • Brand Positioning
  • Brand Growth Strategy

  • Brand Strategy
  • Brand Naming
  • Brand Identity

  • Customer Targeting
  • Brand Repositioning
  • Brand Culture
  • Brand Experience Design

What Our Clients Say

  • “Brand Verve helped us turn around the Cambria brand. They found a unique and untapped market segment to target, re-positioned the brand, and then worked with our team to develop a guest experience, service culture, new prototype design, and messaging to go after those customers. Within a year of this work, the brand’s market share grew 15% and the development pipeline tripled.”

    Steve Joyce, Chief Executive Officer, Choice Hotels

  • “For the last five years I have had the pleasure of working with Laura Bates on several global projects. She has proven time and again the value of integrity and personal relationships when doing business. Laura understands the importance of gaining trust while running a customer-centric business and always adds an essential element to The Ritz-Carlton work.”

    Herve Humler, President & Chief Operations Officer, The Ritz-Carlton Hotel Company, L.L.C.

  • “Oftentimes, companies jump straight to marketing execution vs. building a solid strategic foundation. Laura is great at helping you make disciplined choices and defining unique brand propositions that can maximize your go to market efforts.”

    Vicki Lowell, Senior Vice President Marketing, Discovery Communications

  • "Laura really helped U.S. Travel think strategically about our organization’s role and brand. She led a successful and inclusive re-branding effort that effectively repositioned our association, garnering enthusiastic member support—not an easy task with a 1,500 member organization.”

    Roger Dow, President and CEO, U.S. Travel Association

  • “I’ve worked with Laura for many years. She has a great branding “instinct.” She’s able to grasp complex issues and synthesize them into clear solutions. Moreover, it’s fun working with her.”

    Tim Sheldon, Global Officer, Global Operations, Marriott International

  • “Brand Verve went deeper at every step of the process than any similar group I have worked with in my career at Intercontinental Hotel Group and Extended Stay America. They identified really fresh insights, they found ownable and unique positioning points, and they created truly innovative ways to bring that all to life in the guest service and product experience.”

    Tom Seddon, Former Chief Marketing Officer, Intercontinental Hotel Group and Extended Stay America