we bring life to brands


Define a unique market segment where your brand can win, today and tomorrow.


Develop innovative products, services, and brand experiences to engage consumers.


Make your brand come to life inside your organization, at every critical point of contact with customers, and in your messaging.

What We Do


  • Strategic Brand Messaging
  • Global Leadership Events

  • Innovation Capabilities
  • Customer Segmentation
  • Brand Design Strategies*
  • Brand Service Culture
  • New Business Development
  • * 2014 Gold Key Award winner for Excellence in Design

  • Brand Experience Workshop
  • Brand Positioning
  • Product Naming
  • New Product Marketing Launch
  • Customer Loyalty Strategies
  • Customer Journey Mapping

  • Innovation Process Design
  • Customer Loyalty Strategies
  • New Services Development

  • Brand Planning

  • New Product/Market Assessment

  • Brand Perception Research
  • Brand Positioning

  • Agency of Record Search
  • Brand Experience Concepts

  • Brand Positioning
  • Brand Experience Design*
  • *Voted 4th “Best New Hotel in the World” by Conde Nast Traveler (2014)

  • New Brand Concept Development

  • Customer Targeting
  • Brand Repositioning
  • Brand Identity
  • Brand Culture
  • Brand Experience Design

  • Brand Strategy
  • Brand Naming and Identity

  • Customer Segmentation
  • Brand Positioning
  • New Product Development

  • Brand Positioning
  • Brand Growth Strategy

  • Brand Strategy
  • Brand Naming
  • Brand Identity

  • Local Marketing Strategy

What Our Clients Say

  • “Brand Verve helped us turn around the Cambria brand. They found a unique and untapped market segment to target, re-positioned the brand, and then worked with our team to develop a guest experience, service culture, new prototype design, and messaging to go after those customers. Within a year of this work, the brand’s market share grew 15% and the development pipeline tripled.”

    Steve Joyce, Chief Executive Officer, Choice Hotels

  • “For the last five years I have had the pleasure of working with Laura Bates on several global projects. She has proven time and again the value of integrity and personal relationships when doing business. Laura understands the importance of gaining trust while running a customer-centric business and always adds an essential element to The Ritz-Carlton work.”

    Herve Humler, President & Chief Operations Officer, The Ritz-Carlton Hotel Company, L.L.C.

  • “Oftentimes, companies jump straight to marketing execution vs. building a solid strategic foundation. Laura is great at helping you make disciplined choices and defining unique brand propositions that can maximize your go to market efforts.”

    Vicki Lowell, Senior Vice President Marketing, Discovery Communications

  • "Laura really helped U.S. Travel think strategically about our organization’s role and brand. She led a successful and inclusive re-branding effort that effectively repositioned our association, garnering enthusiastic member support—not an easy task with a 1,500 member organization.”

    Roger Dow, President and CEO, U.S. Travel Association

  • “I’ve worked with Laura for many years. She has a great branding “instinct.” She’s able to grasp complex issues and synthesize them into clear solutions. Moreover, it’s fun working with her.”

    Tim Sheldon, Global Officer, Global Operations, Marriott International

  • “Our collaboration with Laura Bates and the Brand Verve Team was seminal in the creation and launch of Hotel Vermont. The clarity of the brand voice Laura gave us is the foundation to our work every day in every department of the Hotel. As an independent hotel, we now feel that our Hotel Vermont brand is clearly stronger and more recognized and publicized than any affiliation with a major hotel brand might have been...”

    Jay Canning, Owner, Hotel Vermont