Brand Verve helped us turn around the Cambria brand. They found a unique and untapped market segment to target, re-positioned the brand, and then worked with our team to develop a guest experience, service culture, new prototype design, and messaging to go after those customers. Within a year of this work, the brand’s market share grew 15% and the development pipeline tripled.
For the last five years I have had the pleasure of working with Laura Bates on several global projects. She has proven time and again the value of integrity and personal relationships when doing business. Laura understands the importance of gaining trust while running a customer-centric business and always adds an essential element to The Ritz-Carlton work.
Oftentimes, companies jump straight to marketing execution vs. building a solid strategic foundation. Laura is great at helping you make disciplined choices and defining unique brand propositions that can maximize your go to market efforts.
Brand Verve really helped U.S. Travel think strategically about our organization’s role and brand. She led a successful and inclusive re-branding effort that effectively repositioned our association, garnering enthusiastic member support—not an easy task with a 1,500 member organization.
I’ve worked with Laura for many years. She has a great branding “instinct.” She’s able to grasp complex issues and synthesize them into clear solutions. Moreover, it’s fun working with her.
Brand Verve went deeper at every step of the process than any company I’ve worked with. They identified really fresh insights, found ownable and unique positioning points, and created truly innovative ways to bring it all to life.
Brand Verve helped us transform a wonderful historic building into an Autograph, the Glass Light Hotel & Gallery, worthy of Marriott’s own tag line, “Exactly Like Nothing Else”. In every aspect of creating our hotel brand identity, from naming the hotel, curating the guest experience to creating a logo and brand identity, Brand Verve exceeded our expectations for this project. The result has been a great success for our company and, more importantly, for our guests who are seeking a memorable hotel experience rather than just a hotel stay.
Because of Brand Verve, we feel that our Hotel Vermont brand is clearly stronger and more recognized and publicized than any affiliation with a major hotel brand might have been.