What a banana can teach you about brand strategy
Recently, I attended the Hunter Hotel Investment Conference in Atlanta, and if you were comparing the mood there to a weather forecast, …
Recently, I attended the Hunter Hotel Investment Conference in Atlanta, and if you were comparing the mood there to a weather forecast, …
In Ernest Hemingway’s 1926 novel, The Sun Also Rises, one character asks another, “How did you go bankrupt?” The other answers, “Two …
Many businesses today feel compelled to create a “loyalty program” as part of their marketing mix. From airlines to grocery stores to …
Experts in business and economics have been writing for years about the move from a manufacturing to a service economy. More companies …
I grew up in the Gulf South and was, from the first time I heard it, mesmerized by the magic of a …
Read MoreLagniappe…the magic of offering a little something extra