Clients

We create a collaborative partnership with each and every client…investing our full intellectual and emotional capital to deliver the best ideas and solutions possible.

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Brand Verve helped us turn around the Cambria brand. They found a unique and untapped market segment to target, re-positioned the brand, and then worked with our team to develop a guest experience, service culture, new prototype design, and messaging to go after those customers. Within a year of this work, the brand’s market share grew 15% and the development pipeline tripled.

Steve Joyce
CEO, Remax
Former CEO, Choice Hotels

I have had the pleasure of working with Laura Bates on several global projects. She has proven time and again the value of integrity and personal relationships when doing business. Laura understands the importance of gaining trust while running a customer-centric business and always adds an essential element to The Ritz-Carlton work.

Herve Humler
Chairman Capella Hotels & Resorts
Former Chairman and Chief Operating Officer, The Ritz-Carlton

Laura is by far one of the best brand experts I know. She helped to create our brand positioning framework for The Luxury Collection, and it has remained the benchmark for all openings for the brand since its inception. When choosing a branding agency, the selection of Brand Verve was the best decision I made.

Bruce Rohr
Global Brand Leader, JW Marriott
Former Global Brand Leader, The Luxury Collection

Since the rebranding by Brand Verve, Cumberland House has been doing exceptionally well, and the reviews have been great.

Mitul Patel
Principal, Peachtree Hotel Group
Owner, Cumberland House, Tapestry Collection

Brand Verve really helped U.S. Travel think strategically about our organization’s role and brand. She led a successful and inclusive re-branding effort that effectively repositioned our association, garnering enthusiastic member support—not an easy task with a 1,500 member organization.

Roger Dow
President and CEO, U.S. Travel Association

Brand Verve was fantastic to work with on our most recent hotel project, The Chambray. They were highly creative, responsive and adaptive to our evolving vision for the project.

Stephen Polhill
Matt White
Partners, DSM Real Estate
Owners, The Chambray, A Joie de Vivre

Brand Verve went deeper at every step of the process than any company I’ve worked with. They identified really fresh insights, found ownable and unique positioning points, and created truly innovative ways to bring it all to life.

Tom Seddon
Former Chief Marketing Officer, Intercontinental Hotel Group and Extended Stay America

Brand Verve helped us transform a wonderful historic building into an Autograph, the Glass Light Hotel & Gallery, worthy of Marriott’s own tag line, “Exactly Like Nothing Else”. In every aspect of creating our hotel brand identity, from naming the hotel, curating the guest experience to creating a logo and brand identity, Brand Verve exceeded our expectations for this project. The result has been a great success for our company and, more importantly, for our guests who are seeking a memorable hotel experience rather than just a hotel stay.

Tim Stiffler
President, Suburban Capital
Owner, Glass Light Hotel & Gallery, Autograph Collection

Because of Brand Verve, we feel that our Hotel Vermont brand is clearly stronger and more recognized and publicized than any affiliation with a major hotel brand might have been.

Jay Canning
President, Westport Hospitality
Owner, Hotel Vermont

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