Is your brand “essential”?
During the COVID-19 crisis, governors across the nation have declared certain businesses “essential.” Liquor stores, thank goodness, were deemed essential, as were …
Viewpoints
Whole Foods isn’t half the brand it used to be
In Ernest Hemingway’s 1926 novel, The Sun Also Rises, one character asks another, “How did you go bankrupt?” The other answers, “Two …
Why loyalty programs aren’t working
Many businesses today feel compelled to create a “loyalty program” as part of their marketing mix. From airlines to grocery stores to …
Uncommon service in common places
Experts in business and economics have been writing for years about the move from a manufacturing to a service economy. More companies …
Lagniappe…the magic of offering a little something extra
I grew up in the Gulf South and was, from the first time I heard it, mesmerized by the magic of a …
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