Brand Naming & Identity
Creating a verbal, visual, and multi-sensory expression of your brand is critically important. Yet we believe that to be not the starting point but the finishing touch. First, a brand must have meaning, must resonate with customers, and must have integrity in delivering its promise. Only then can the meaning be translated into visual and verbal symbols that connect with consumers.
In developing brand identities, first we ensure that the strategic fundamentals are in place. Then we work with you to make your brand come to life.