The Ritz-Carlton was going through a leadership change as well as being integrated into the broader Marriott International system. They needed to use the annual global leadership conference to communicate their brand vision and business priorities clearly.
Even more important, how could they instill pride within the leadership ranks of the brand and confidence that The Ritz-Carlton would remain the leader in luxury hotels?
Designed the conference to be an innovative experience, along with a messaging platform to educate, motivate, and engage the global leaders of the brand.
Developed an overall theme for the conference, messaging priorities, a blueprint to guide development of the attendee experience, and wrote speeches for senior leaders.
Worked in partnership with the production company to stage the event.